Let me tell you something – I’ve become completely obsessed with home fragrances over the past few years. When I first discovered Pura smart diffusers, I was skeptical. Did I really need another tech gadget in my home? But after testing dozens of scents and converting every room in my house, I’m here as a full-blown Pura evangelist to share the most popular Pura air scent fragrances that are absolutely worth your money.
The beauty of Pura’s smart diffuser system is how it revolutionizes the traditional plug-in experience. You can control fragrance intensity from your phone, set schedules, and swap between two different scents in a single device. But with so many fragrance options available (seriously, there are hundreds!), how do you know which ones to try first?
That’s where I come in. I’ve personally tested nearly 50 Pura scents, surveyed my friends and family, and dug into thousands of customer reviews to compile this definitive guide to the most popular Pura air scent fragrances. Whether you’re a Pura newbie or looking to expand your fragrance collection, these are the scents that have captivated homes across America.
The Top 5 Best-Selling Pura Fragrances of All Time
Let’s start with the heavy hitters – the Pura fragrances that consistently rank in the top seller list year after year. These scents have amassed thousands of five-star reviews, and for good reason.
1. Capri Blue’s Volcano: The Crowd-Pleasing Legend
If you’ve ever walked into an Anthropologie store, you know this scent. Volcano by Capri Blue has achieved cult status, and it’s consistently Pura’s #1 best-seller with over 58,000 reviews. I remember the first time I plugged this one in – my husband (who usually doesn’t notice home fragrances) actually came downstairs and asked, “What smells so amazing?”
Volcano delivers a perfect blend of tropical fruits, sugared citrus, and mountain greens. It’s sophisticated yet accessible, making it an ideal kitchen or living room scent. The fragrance strength is remarkable without being overwhelming – even at a lower intensity setting, it fills the room beautifully.
The popularity of Volcano comes down to its universal appeal. It’s not overly feminine or masculine, not too sweet or too woody. It’s the fragrance equivalent of that friend who somehow gets along with everyone.
2. NEST New York’s Holiday: Christmas in a Bottle
With over 10,000 glowing reviews, Holiday by NEST New York has become the definitive Christmas scent in the Pura lineup. I’ll admit I was initially hesitant – holiday scents can sometimes be overpowering or one-dimensional. But Holiday is different.
What makes it special is the complexity. While most Christmas scents rely solely on pine notes, Holiday blends pomegranate, mandarin orange, pine, cloves, and cinnamon with a hint of vanilla and amber. The result is a sophisticated, multi-layered fragrance that evokes cozy holiday gatherings without smelling like a Christmas tree farm exploded in your living room.
I now make it a tradition to start diffusing Holiday the day after Thanksgiving. It instantly transforms the atmosphere and puts everyone in a festive mood.
3. Brooklyn Candle Studio’s Santorini: A Mediterranean Escape
With over 7,000 reviews, Santorini has become a year-round favorite in the Pura community. This Mediterranean-inspired scent combines fig, sandalwood, and amber to create what I can only describe as “sophisticated warmth.”
What I love about Santorini is its versatility. It works equally well in spring, summer, and fall, and in virtually any room of the house. I particularly love it in entryways and living spaces – it creates an immediate impression of an elegant, well-appointed home.
The fig note in Santorini isn’t the super-sweet fig you might expect. It’s more earthy and complex, balanced perfectly by the sandalwood base. It’s become my go-to recommendation for anyone new to Pura who wants something universally appealing but not as ubiquitous as Volcano.
4. Pura’s Linens & Surf: Clean Laundry Perfection
Sometimes you just want your home to smell incredibly clean, and nothing accomplishes this better than Linens & Surf. This Pura-exclusive fragrance has amassed an incredible following for delivering that “fresh laundry” scent without any artificial or chemical notes.
The first time I diffused this in my bedroom, I literally checked if someone had changed the sheets – that’s how authentic the clean linen smell is. The fragrance combines cotton, jasmine, and sea salt for a crisp, airy experience that instantly makes spaces feel fresher.
If you’re hosting guests or showing your home, this is the scent to have running. It creates an immediate impression of cleanliness and care, and I’ve never met anyone who doesn’t appreciate it.
5. NEST New York’s Ocean Mist & Sea Salt: Summer Sophistication
Rounding out the top five most popular Pura fragrances is Ocean Mist & Sea Salt, which has become the definitive summer scent for Pura users. Unlike many “beach” scents that lean heavily on coconut or sunscreen notes, this sophisticated fragrance captures the essence of sea air with white tea, coconut, and hints of beach grass.
I discovered this one last summer and immediately ordered a second vial – it’s that good. There’s something incredibly refreshing about the scent that makes it perfect for hot days, but it never feels cliché or artificial like many ocean-themed fragrances can.
Ocean Mist & Sea Salt works beautifully in bathrooms and bedrooms especially, creating a spa-like atmosphere that’s both calming and energizing.
Seasonal Favorites: The Most Popular Pura Fragrances By Season
One of the joys of the Pura system is being able to easily switch fragrances with the seasons. Here are the standout performers for each time of year:
Spring’s Signature Scents
When the world starts blooming again, these fragrances perfectly capture spring’s renewal:
Brooklyn Candle Studio’s Santorini makes another appearance here because it truly shines in springtime. The earthiness of the fig paired with lighter floral notes creates a beautiful transition from winter’s heavier scents.
NEST New York’s Amalfi Lemon & Mint has become a springtime sensation with its bright, zesty profile. The first time I plugged this in, my entire kitchen was transformed into a sun-drenched Italian coast. The mint adds a sophisticated twist that prevents it from smelling like cleaning products, which can happen with pure citrus scents.
Disney’s Mirabel Mango Tropical might seem like an unlikely contender, but this newer addition to Pura’s lineup has quickly become a spring favorite. The blood orange and pineapple notes create an uplifting, vibrant atmosphere that perfectly matches spring’s energy.
Summer’s Hottest Hits
When temperatures rise, these fragrances keep homes feeling fresh:
NEST New York’s Ocean Mist & Sea Salt dominates summer, as mentioned earlier. It’s the closest thing to capturing a perfect beach day without being overly tropical.
Capri Blue’s Volcano works year-round but shines particularly bright in summer. The tropical fruit notes feel especially appropriate during warmer months.
Brooklyn Candle Studio’s Maui delivers a more pronounced tropical experience with notes of pineapple, orange zest, and coconut. It’s become my go-to for summer entertaining – it instantly puts guests in a vacation mindset.
Fall’s Cozy Collection
As leaves turn and temperatures drop, these fragrances create the perfect autumn ambiance:
Votivo’s Red Currant has amassed an incredibly dedicated following for fall. The slightly tart, slightly sweet fragrance captures autumn perfectly without resorting to the typical pumpkin spice notes. I’ve repurchased this one three years running – it’s that good.
LAFCO’s Retreat is incredibly sophisticated with its blend of sandalwood, amber, and subtle spice notes. It creates what many reviewers call “hotel lobby vibes” – that sense of understated luxury that feels perfect for fall entertaining.
Thymes’ Simmered Cider rounds out the fall favorites with a more traditional autumn profile. While some find it leans sweet, it does deliver that quintessential warm apple cider experience that many seek during fall months.
Winter’s Warming Wonders
When it’s cold outside, these fragrances make homes feel wonderfully cozy:
NEST New York’s Holiday dominates winter, as mentioned earlier. Nothing else comes close to creating that perfect festive atmosphere.
Thymes’ Frasier Fir provides a more straightforward Christmas tree experience. While not as complex as Holiday, it delivers that perfect pine scent that many associate with Christmas traditions. I alternate between this and Holiday throughout December.
Capri Blue’s Chestnut Embers offers a warmer, nuttier alternative to the typical winter scents. The smoky quality makes it perfect for January and February when you want something cozy but are ready to move past explicit holiday fragrances.
Room-by-Room: The Most Popular Pura Fragrances By Space
Different rooms benefit from different scent profiles. Here are the most popular choices by location:
Kitchen Champions
Capri Blue’s Volcano earns another mention here as the perennial kitchen favorite. Its fresh, slightly tropical profile masks cooking odors beautifully without competing with food aromas.
LAFCO’s Champagne has gained a devoted following for kitchen use with its effervescent grapefruit profile. It’s bright and lively without being overwhelming – perfect for morning kitchen time when you want an energizing atmosphere.
Bedroom Bliss
Unify Co.’s DUSK consistently ranks as the most popular bedroom scent. With lavender, chamomile, and sandalwood notes, it creates the perfect sleep-friendly atmosphere without being overtly “sleepy time.” It’s sophisticated relaxation in a bottle.
Moodcast’s Daydreamer offers a more perfume-like alternative for bedrooms with its blend of jasmine, tuberose, and musk. It’s become especially popular in primary bedrooms where people want something a bit more sensual and complex.
Bathroom Freshness
Pura’s Linens & Surf works brilliantly in bathrooms, creating that clean, fresh atmosphere that’s perfect for these spaces.
LAFCO’s Champagne makes another appearance here – the bright grapefruit notes work wonderfully in bathrooms, creating an energizing, clean environment.
Living Room Luxury
LAFCO’s Retreat has become the go-to for living rooms and entryways, creating that sophisticated “hotel lobby” experience that makes spaces feel more luxurious.
Studio McGee’s Cardamom Blossom has rapidly risen in popularity for living spaces. Its warm, spicy-sweet profile creates a welcoming atmosphere that’s perfect for entertaining or everyday relaxation.
For more specific recommendations, check out our detailed room-by-room guide to the best Pura scents.
My Personal Pura Journey: From Skeptic to Superfan
When I first ordered my Pura device two years ago, I figured it would be just another home fragrance option that would eventually collect dust. I couldn’t have been more wrong. What started with one device in my living room has expanded to five devices throughout my home, and a drawer full of fragrance vials that I rotate seasonally.
What converted me? First, the technology actually works. Unlike traditional plug-ins that either blast fragrance constantly or fade to nothing, Pura’s adjustable intensity means I can find that perfect balance. The scheduling feature is brilliant too – I have my bedroom device set to turn on about an hour before bedtime with DUSK, creating a sleep-friendly environment right when I need it.
But the real revelation was the quality of the fragrances themselves. Before Pura, I was spending a small fortune on luxury candles that would burn unevenly and lose their scent halfway through. Pura partners with premium fragrance houses to deliver the same sophisticated scent profiles at a fraction of the cost.
My absolute desert island Pura scents? If I could only keep three, I’d choose Santorini for my everyday signature scent, Holiday for winter months, and Ocean Mist & Sea Salt for summer. These three cover all my bases with sophisticated profiles that never get tiresome.
If you’re wondering whether these smart diffusers are worth the investment, read our comprehensive analysis on whether Pura diffuser sets are worth the money.
Tips for Getting the Most from Your Pura Air Scent Fragrances
After two years of daily Pura use, I’ve discovered some tricks for maximizing your experience:
1. Play with Intensity Settings
Don’t assume you need to run your Pura at maximum strength. I’ve found that many fragrances perform best at around 60-70% intensity, creating a noticeable but not overwhelming presence. Stronger scents like Volcano can often go as low as 40-50% and still fill a room beautifully.
2. Consider Room Size and Placement
Pura diffusers work best in rooms up to about 1,000 square feet. For larger open-concept spaces, consider using two devices at opposite ends. Placement matters too – avoid putting them behind furniture or curtains that can block air flow.
3. Create Fragrance Pairings
One of Pura’s best features is the ability to load two different scents in each device. Rather than randomly combining fragrances, think about complementary pairings. I love Santorini paired with Ocean Mist & Sea Salt for a Mediterranean-inspired combination, or Holiday paired with Frasier Fir for different aspects of the Christmas experience.
4. Set Seasonal Schedules
Take advantage of Pura’s scheduling feature to create fragrance routines. During fall, I program Red Currant to run during daytime hours, then switch to the warmer, woodier DUSK in the evening as temperatures drop.
5. Join the Pura Community
There’s an active community of Pura enthusiasts on social media sharing fragrance reviews and combination ideas. Following them has introduced me to scents I might never have discovered otherwise.
For detailed instructions on making the most of your device, check out our ultimate guide on how to set up and use a Pura diffuser.
The Most Popular Pura Air Scent Fragrances: Final Thoughts
After testing dozens of options and surveying countless reviews, it’s clear that the most popular Pura air scent fragrances share certain qualities: they’re sophisticated without being pretentious, noticeable without being overwhelming, and they create distinct atmospheres rather than just smelling “nice.”
While Volcano reigns supreme in overall popularity, the beauty of the Pura system is how it allows you to curate a fragrance wardrobe that changes with seasons, moods, and occasions. The most enthusiastic Pura users typically have 8-12 different fragrances they rotate through the year.
If you’re new to Pura, I recommend starting with a few universally beloved scents like Volcano, Santorini, and Ocean Mist & Sea Salt. Then branch out into seasonal specialties like Holiday and Red Currant. Before long, you’ll likely find yourself eagerly anticipating new fragrance releases and building your own collection of favorites.
For those looking to explore more options, our ultimate luxury home scents guide offers additional recommendations for year-round fragrance options.
The most popular Pura air scent fragrances have earned their status through genuine quality and customer satisfaction. In a market flooded with home fragrance options, Pura has distinguished itself by partnering with premium fragrance houses and creating a truly innovative delivery system. Whether you’re a home fragrance enthusiast or just someone who wants their space to smell amazing with minimal effort, the most popular Pura scents offer something for every preference and occasion.
You might also be interested in learning about which Pura scents last the longest to get the most value from your purchase, or find out if you can get a free Pura device through various promotions.
What are your favorite Pura fragrances? I’d love to hear about your experiences in the comments below!
