I still remember the first time I walked into my friend’s house and was immediately enveloped in the most incredible scent. It wasn’t overwhelming or artificial – just this perfect, sophisticated aroma that made her entire home feel instantly more welcoming. When I complimented her on it, she proudly pointed to a small device plugged into her wall outlet: a Pura smart diffuser.
“It’s changed my whole home experience,” she told me. “I can control it from my phone, set schedules, and it uses these amazing luxury fragrances.”
I was sold… until I saw the price tag. At around $44 for the device alone (not including fragrance vials), it wasn’t something I wanted to impulse buy. That’s when I went on a mission to figure out if there was a way to get my hands on one without spending so much.
Good news: there is! After diving deep into research and trying various methods myself, I’ve discovered multiple ways to qualify for a Pura diffuser free device promotion. Today, I’m sharing everything I’ve learned to help you bring this game-changing home fragrance system into your life without breaking the bank.

Understanding the Pura Smart Diffuser System
Before I get into the promotional details, let’s talk about what makes the Pura system worth pursuing in the first place. Unlike traditional plug-in air fresheners or diffusers, Pura is a smart home fragrance device that connects to your phone via Bluetooth and WiFi.
The Pura diffuser lets you:
- Control scent intensity remotely
- Set customized schedules for different times of day
- Use two different scents in one device (switching between them as desired)
- Support luxury fragrance brands and collaborations
- Adjust nightlight settings or turn it off completely
The system works with fragrance vials that typically last 350+ hours on the lowest setting, and you can buy them individually or through a subscription service. The latest model, the Pura 4, even has automatic fragrance detection and adjusts to the temperature in your home for optimal scent diffusion.
Now that we know why it’s worth getting our hands on, let’s explore how to qualify for a Pura diffuser free device promotion!
Official Pura Promotions and First-Time Buyer Offers
The most straightforward way to qualify for a free Pura device is through the company’s official promotions. Pura regularly runs special offers for new customers, and they’re usually quite generous.
First-Time Purchase Bundles
When I was first shopping for my Pura, I noticed they often have welcome bundles for new customers. These typically include:
- A free device when you purchase a certain number of fragrance vials (usually 4-6)
- Significant discounts on starter kits that essentially make the device free
- Special holiday promotions where the device price is heavily discounted or waived with qualifying purchases
The key to these promotions is timing. Pura tends to roll out their best “free device” offers around major holidays and shopping events like Black Friday, Cyber Monday, and major sales periods. When I got mine, I waited until their Black Friday promotion when they offered a free device with the purchase of just 4 fragrance vials – basically getting the device for free while just paying for the scents I would have bought anyway!
Email Signup Offers
One of the easiest ways to qualify for a Pura diffuser free device promotion is by signing up for their email list. Here’s what happened when I did this:
- I signed up on Pura’s website with my email
- Within 48 hours, I received a welcome email with a special code
- The code offered 20% off my first purchase, which significantly reduced the device cost
- I also started receiving exclusive “subscriber-only” promotions
While the initial signup discount might not make the device completely free, combining this with seasonal promotions often can get you there. Plus, being on their email list means you’ll be the first to know about flash sales or limited-time offers where devices are given away free with qualifying purchases.
Pro tip: Create an account on their website and leave items in your cart for a few days. I’ve received “abandoned cart” emails with special offers that weren’t advertised on the main site!
Referral Programs and Friend Promotions
Another fantastic way I’ve seen people qualify for a free Pura device is through their referral program. Once you know someone with a Pura (or have one yourself), the opportunities multiply!
How the Referral Program Works
Pura’s referral program has evolved over time, but the basic premise remains consistent:
- Existing Pura owners get a unique referral code to share with friends and family
- When someone uses that code to make their first purchase, both parties receive rewards
- These rewards often include substantial discounts and sometimes free devices
When my sister was looking to get a Pura, I shared my referral code with her. She got 15% off her purchase, and I received a free fragrance vial. While this particular promotion didn’t include a free device, I’ve seen Pura run special referral events where referring multiple friends can earn you a free device.
Friend Group Purchases
One creative approach I’ve used with my friend group is coordinating our purchases to take advantage of bulk buy promotions. Here’s how we did it:
- We waited for a promotion offering a free device with the purchase of 6 fragrance vials
- Four of us went in together on the order
- Each person selected 1-2 scents they wanted to try
- We met the threshold for the free device
- We drew names to see who would get the free device first (with the agreement that we’d repeat this for future promotions)
This method works especially well if you have friends or family members who are also interested in trying Pura but might be hesitant about the initial investment. Everyone gets to try scents at regular price, and someone walks away with a free device each time!
Social Media Contests and Influencer Giveaways
If you’re active on social media, this might be my favorite method for how to qualify for a Pura diffuser free device promotion. The company has an active social presence and regularly partners with influencers for giveaways.
Official Pura Social Media Contests
Pura’s Instagram, Facebook, and TikTok accounts regularly host giveaways that include free devices. I’ve noticed these typically happen:
- When launching new fragrance collaborations
- During seasonal transitions (summer to fall, fall to holiday, etc.)
- To celebrate follower milestones
- During special events or holidays
These contests usually require simple actions like following their account, tagging friends, or sharing why you want to try Pura. I actually won a free Pura device through their Instagram giveaway last spring! The odds are obviously not guaranteed, but it costs nothing to enter, and they run these giveaways frequently.
Influencer Partnerships and Discount Codes
Another effective method is through influencer partnerships. Pura works with hundreds of content creators who often receive special discount codes to share with their audiences. While these codes don’t always make the device entirely free, I’ve seen offers like:
- 25-30% off your entire first purchase (which significantly drops the device price)
- Free device with purchase of just 2-3 fragrance vials (much lower than the usual threshold)
- Special bundle deals exclusive to that influencer’s audience
I follow several home decor and lifestyle influencers, and that’s actually how I first discovered a code for 30% off my entire purchase, which made my starter bundle an incredible deal. Accounts like @chrislovesjulia and other home/lifestyle influencers frequently share these special offers.
To stay on top of these opportunities:
- Follow Pura’s official social accounts
- Follow home decor, lifestyle, and fragrance influencers
- Set notifications for their posts so you don’t miss limited-time offers
- Check hashtags like #purapartner and #puradiffuser regularly

Seasonal Promotions and Holiday Deals
If you’re planning ahead and can be a bit patient, seasonal promotions offer some of the best opportunities to qualify for a free Pura device.
Black Friday and Cyber Monday
Without question, Black Friday and Cyber Monday feature Pura’s most generous promotions of the year. Last year, I saw offers including:
- Free device with purchase of just 3 fragrance vials
- Buy-one-get-one device offers
- 40% off entire purchases (making the device cost negligible when purchased with scents)
These dates should be marked on your calendar if you’re searching for the best possible deal on a Pura device. I recommend creating an account before these dates and adding your preferred device and scents to your wishlist so you can check out quickly when the promotions go live.
New Year and Spring Cleaning Promotions
Pura also tends to run significant promotions during January (New Year, New Scent campaigns) and March/April (Spring Cleaning themes). These often include reduced thresholds for free device offers or special bundling options that essentially make the device free when you purchase seasonal fragrances.
I’ve noticed these promotions aren’t always advertised as prominently as their Black Friday deals, so being on their email list is crucial for catching these opportunities when they arise.
Subscription Services and Loyalty Programs
For those willing to commit to the Pura ecosystem, their subscription programs often provide the best long-term value and opportunities for free devices.
Pura Subscription Benefits
When you sign up for a Pura fragrance subscription, you automatically receive several benefits:
- 30% off all fragrance refills
- Free shipping on orders
- Exclusive access to subscriber-only promotions
- Early access to new scent releases
While the subscription itself doesn’t typically include a free device upfront, subscribers often receive exclusive offers for free or heavily discounted additional devices. This is perfect if you want to expand to multiple rooms or gift a device to someone else.
I signed up for a bi-monthly subscription of two fragrances, and within three months, I received an email offer for a second device at 75% off with my next scheduled delivery. While not completely free, it was close!
Loyalty Points and Rewards
Pura has also experimented with loyalty programs where purchases earn points that can be redeemed for free products, including devices. The specifics of these programs change periodically, but the concept remains the same: consistent customers get rewarded.
Even without a formal points system, I’ve noticed that as a regular customer who’s made several purchases, I receive more frequent and generous offers than I did initially. It seems their system flags loyal customers for special promotions.
How I Finally Got My Free Pura Device
After exploring all these methods, I want to share what ultimately worked for me to qualify for a Pura diffuser free device promotion. It was actually a combination of strategies:
- I signed up for Pura’s email list in early October
- I followed their Instagram account and turned on post notifications
- I waited patiently until their early Black Friday promotion in mid-November
- The promotion offered a free device with purchase of 4 fragrance vials
- I used an additional 15% off code I found through an influencer partnership
- I ended up paying only for the four fragrance vials I wanted anyway, getting the device completely free, plus a discount on the scents!
The key was patience and timing. By waiting for their strongest promotion of the year and layering an influencer discount on top, I maximized my savings and effectively got the device for free.
Tips for Success When Pursuing Pura Promotions
Based on my experience and research, here are my top tips for successfully qualifying for a free Pura device:
- Timing is everything: Be patient and wait for major shopping holidays if possible. Black Friday/Cyber Monday offers the best promotions of the year.
- Layer your discounts: Whenever possible, combine promotions. For example, use an influencer code during a seasonal sale, or apply a welcome discount to a bundle offer.
- Set up alerts: Sign up for email notifications, follow social accounts, and enable alerts so you don’t miss limited-time offers.
- Consider group purchases: Coordinate with friends or family to reach minimum purchase thresholds for free device offers.
- Be ready to act quickly: The best promotions often sell out, so have your account created and payment information saved in advance.
- Check third-party retailers: Sometimes stores like Amazon, Target, or Anthropologie run their own Pura promotions that may be better than buying direct.
- Look for bundle options: Often the “free device” is structured as a bundle where you’re essentially just paying for the fragrance vials at their normal price.
Is Waiting for a Free Pura Device Worth It?
After going through this process myself, you might wonder if all this effort to qualify for a Pura diffuser free device promotion is actually worth it. In my opinion: absolutely yes.
The Pura system has genuinely transformed how my home feels. Being able to control scents from my phone, set schedules for different times of day, and access premium fragrances without the soot and fire risk of candles has been game-changing. Some of my favorite scents (like Volcano by Capri Blue and Santorini) would cost significantly more as candles for the same scent hours.
Plus, once you have the device, the ongoing cost is just the fragrance vials, which last an incredibly long time, especially if you use the scheduling feature to only diffuse when you’re actually home to enjoy it.
That said, if you’re impatient or have a specific timeline (like wanting it for a gift by a certain date), it might be worth simply purchasing at regular price or with whatever discount is currently available. The convenience might outweigh the savings depending on your situation.
Conclusion: Patience Pays Off for Pura Promotions
If you’ve been wondering how to qualify for a Pura diffuser free device promotion, I hope this comprehensive guide has given you multiple pathways to success. From timing your purchase around major sales to leveraging social media contests and referral programs, there are numerous ways to bring this luxury home fragrance system into your life without paying full price for the device.
My personal journey to getting a free Pura device took some patience and strategy, but the result was absolutely worth it. I now enjoy premium, customizable scents throughout my home without the worry of open flames or the disappointment of weak, artificial-smelling alternatives.
Whether you choose to wait for the next major holiday promotion, try your luck with social media contests, or coordinate with friends for a group purchase, the satisfaction of qualifying for a free device makes the experience even sweeter. Happy scent hunting!
P.S. Once you’ve secured your free Pura device, I highly recommend trying the Ocean Mist & Sea Salt and Santorini scents for spring, and Holiday by NEST for winter. They’ve been absolute game-changers in my home!